$38 billion
Expected total U.S. Mother's Day spending.
Link to this figure2026 U.S. celebration reference
Celebration & Greeting Card Statistics
Major occasions create meaningful moments to reach out, give a little extra, and put caring words on paper. This quick reference brings together current U.S. spending and celebration figures for the seasons when cards matter most.
Last updated September 15, 2026
A useful snapshot
Big occasions still make room for a thoughtful card.
These annual U.S. survey figures show the scale of the celebration moments behind the cards, notes, gift tags, and little gestures shoppers look for. They are a helpful starting point for writers, gift guides, teachers, and anyone planning seasonal content.
The figures below are expectations reported in 2026, not final retail sales. Each statistic links to its original source.
2026 U.S. consumer survey
Mother's Day
$284
Average amount shoppers plan to spend per person.
Link to this figure2026 U.S. consumer survey
Father's Day
$27.9 billion
Expected total U.S. Father's Day spending.
Link to this figure77%
Share of consumers who plan to celebrate.
Link to this figure$226.58
Average amount consumers expect to spend.
Link to this figure2026 U.S. consumer survey
Easter
$24.9 billion
Expected total U.S. Easter spending.
Link to this figure$195.59
Average amount shoppers plan to spend per person.
Link to this figureA little context
Celebration spending is bigger than any one gift.
A card is often the small, personal piece of a larger celebration. For shoppers, it can be the place to write the message that turns a gift, dinner, classroom moment, or package into something worth keeping.
Robin's printable cards and paper goods are made for those warm, real-life moments: easy to choose, ready to print, and waiting for the words only the giver can add.
Browse cards on EtsySources & methodology
Where these figures come from.
All figures on this page come from the National Retail Federation's 2026 annual consumer surveys. The page uses each source's reported U.S. spending expectations, celebration rate, or per-person budget exactly as stated.
- National Retail Federation, Mother's Day, 2026
- National Retail Federation, Father's Day, 2026
- National Retail Federation, Easter, 2026
Cite this page
Robins Rockn Creations. U.S. Celebration & Greeting Card Statistics: 2026. Updated September 15, 2026. https://robinsrockncreations.com/greeting-card-statistics/